Search Engine Optimisation or SEO as it is also known is a very important element of successful search marketing. Having a website is fine as long as people can find it. In a nutshell Search Engine Optimization (SEO) is the process of ensuring that the website is built correctly and that the content is written correctly for optimium search engine positioning. There are many other factors to consider when optimising a website.

Hypamedia Internet Marketing and SEO Dubai

Hypamedia is an internet marketing company offering businesses in Dubai search engine optimisation (seo) services as well as Pay Per Click marketing services (PPC). Pay Per Click is another way of driving targeted traffic to your website by way of paying for exposure on search results. With pay per click you generally bid for specific keywords and phrases. If your bid is the highest your advert will appear next to or sometimes above the natural search results or on relevant websites. When a person clicks on your advertisment they are taken to your site and you are automatically charged for the click.

Search Engine Optimisation (SEO) and Pay Per Click (PPC)

The key difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing is that there is no way to pay for organic search results also known as natural results. Search engines will not accept payment for placement or positioning of natural results. Search Engine Optimisation (SEO) is the process of 'optimising' a website in order to increase the possibility of firstly appearing in the results and also the placement. The first two or three pages of results are generally the most important. Being on page 100 doesn't really help as people will not really go that far along when searching.  

Keywords 

One of the major aspects of both Search Engine Optimisation or Pay Per click is Keywords. When people search for information on search engines they will generally seach for a word, a combination of words or a phrase. As an example a person searching for restaurants in Dubai may search for 'restaurants in dubai, 'dubai restaurants', 'eating out in dubai' or they may be looking for a specific type of restaurant like Italian or the name of a particular restaurant. With both SEO and PPC understanding keywords is paramount. Once you know what people are searching for you can optimise your site accordingly. In an ideal situation the person searching should find your page in the search results and your page should satisfy their need for the information.

Good SEO v Bad SEO

It is crucial to understand that good SEO does not and should not involve trickery. Search engines will penalise websites severely if under handed techniques are used and will result in the website being removed completely from the search results. When searching for a company or individual to perform search engine optimisation for your site it is crucial that you work with ethical professionals otherwise you can run the risk of being banned from the search engine altogether and reinclusion is a long process with no guarantees that you will be included again. We take SEO very seriously and will not under any circumstances use any illicit techniques or methods. 

Hypamedia Dubai - How we work

Hypamedia Dubai is here to help you with your search engine optimisation and pay per click campaigns. We will firstly understand your needs and objectives, analyse your website and provide you with constructive feedback. We then prepare a plan and timeline. Thereafter we work on your site and provide you with regular reports and consultations. As a general rule of thumb a search engine optimization campaign should be a minimum of six months and realistically seen as an ongoing process.

The internet has changed the business landscape and marketing forever. Businesses that invest in internet marketing have an edge over their competitors and will ultimately reap the rewards.